How are libraries using Facebook?
After doing a quick search on Facebook, I discovered MANY schools that had active Facebook pages. Many of the schools had a large amount of followers with very high ratings. I took some time to preview some of the posts from several different library pages. I noticed that there were several "likes" for many of the posts, but very few comments on the posts. I also noticed that most of the library pages had frequent and up to date posts.
WHAT are libraries posting?*Book reviews
*Pictures and comments detailing what is happening in the library. (special guests, special events, classes)
*Links to other blogs or websites with important information on books and curriculum
*Updates on upcoming events (book fairs, parent involvement nights)
*Posting throughout the summer with summer reading book lists and activities
*Downloads of reading handouts
ADVANTAGES of having a library Facebook page:
*Facebook is EVERYWHERE! It's a familiar tool. Most parents and a lot of students are on Facebook. Having a Facebook page for your library is a great way to get everyone more involved in what is happening in the library. It is easy to get information out there in a quick and easy way.
*Easily accessible and convenient for patrons to check daily
*Constant positive communication with parents and students
*Allows you to share new books and materials quickly
*Gets students excited about new book arrivals, or positive book reviews that interest them
*Students can get involved and write their own book reviews
DISADVANTAGES of having a library Facebook page:
*Monitoring the comments and possible other posts that could be tagged to the library could be daunting. Making sure the comments are positive and appropriate is a must.
*Keeping up with the content you add, the need to post frequently
*Possibly limits face-to-face communication with students and parents
*Keeping up to date with security settings that change frequently
*Making sure when posting pictures and activities in the library that students are allowed to be photographed and parents are ok with adding the pictures to social media
Having a Facebook page for your library might be a little daunting at times, but I think the rewards could also be amazing. I think keeping in touch with parents and students and sharing the positive things going on in the library is a great way to stay connected and get others more involved.